Collaboration · Freemium
Like a spreadsheet but works more like a database. Data lives in tables of records with typed fields, and tables can link to each other, so a project can reference its tasks and a task can reference its owner. The same data can be viewed as a grid, a calendar, a kanban board, a gallery, a timeline, or a form. Airtable was founded in 2012 by Howie Liu, Andrew Ofstad, and Emmett Nicholas, and is based in San Francisco. On top of the data it offers building blocks called Interfaces, an automation engine, sync between bases, and AI agents.
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Infra / DevOps · Usage-based
Amazon Web Services, or AWS, is the cloud computing arm of Amazon. It rents computing power, storage, databases, networking, and hundreds of other services over the internet, billed by usage, so a company can run its software without owning physical servers. It launched in 2006, starting with simple storage and rented virtual machines, and is now the largest cloud provider, with a market share above 30 percent. AWS says it offers more than 200 services and runs across 39 geographic regions and 124 availability zones, with more announced. Customers range from single developers to the largest banks, governments, and technology companies.
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Analytics · Freemium
A product analytics tool that tracks what users do inside an app or website and turns those actions into charts about engagement, conversion, and retention. It was founded in 2012 and went public in 2021. The data model is built around users and the events they trigger, which are then grouped into sessions, cohorts, and funnels. Over time Amplitude has grown past analytics into a wider set of products, adding session replay, feature experimentation, and customer data platform features that route event data to other tools. It is used mainly by product and growth teams at mid size and large companies.
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Design · Freemium
An online design tool built for people who are not trained designers. You start from a template and drag elements around, and it covers social posts, presentations, documents, videos, print, and websites. Melanie Perkins, Cliff Obrecht, and Cameron Adams founded it in 2013 in Sydney, Australia. By the end of 2025 it had more than 265 million monthly active users, with over 31 million paying. Canva added a set of AI tools called Magic Studio in late 2023, and bought the professional design software maker Affinity in 2024, later making the Affinity apps free.
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AI & LLM · Freemium
A chat assistant from OpenAI, an American AI company. It launched in November 2022 and grew faster than almost any consumer product before it. You type a question or a task in plain words and it writes back. It can also search the web, look at images and files you upload, run code, and speak out loud. It runs in a web browser, on iPhone and Android, and in desktop apps for Mac and Windows. OpenAI sells it to individuals, teams, and large companies, and also offers the underlying models to developers through a separate paid API.
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AI & LLM · Freemium
A chat assistant made by Anthropic, a United States artificial intelligence company founded in 2021 by a group that had worked at OpenAI. You type a request in plain words and Claude writes back. It can also search the web, read files you upload, and work through long documents in one pass. It is best known for careful writing and for coding help. You can use Claude in a web browser, on iPhone and Android, and in a desktop app for Mac and Windows. There is also Claude Code, a version for programmers that runs inside a terminal and edits project files directly. Anthropic sells Claude to individuals, teams, and large companies.
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Marketing · Usage-based
A data tool for go-to-market teams. You start from a list of companies or people, then Clay fills in details about them by checking many data providers and by sending an AI agent to read the web. The result is an enriched table you can push into a CRM or an outreach tool. Clay was founded in 2017 in New York by Kareem Amin and Nicolae Rusan. It sits between a spreadsheet and an automation platform, and is used mainly by sales, marketing, and revenue operations people who build targeted prospect lists and keep CRM records current.
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Infra / DevOps · Freemium
A company that runs a large global network sitting between websites and their visitors. Traffic to a site passes through Cloudflare first, which speeds it up by caching content close to users, blocks attacks and bad bots, and manages DNS. It was founded in 2009 by Matthew Prince, Lee Holloway, and Michelle Zatlyn, and is publicly traded. Over time it has grown from security and content delivery into a platform for running code, storing data, and replacing corporate VPNs. Cloudflare says its network reaches more than 340 cities and that 95 percent of the world's internet users are within 50 milliseconds of it.
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Infra / DevOps · Freemium
A code editor with AI built into the middle of it. It is a fork of Visual Studio Code, so it looks and works like the editor many developers already use, with AI added as autocomplete, inline edits, chat, and an agent that can change many files at once. It is made by Anysphere, a US company, and launched in 2023. It has grown quickly into one of the most used AI coding tools. It connects to several model providers, so you choose which model does the work. There is a free tier, paid individual plans, and team and enterprise plans, with heavy use billed on top.
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Data · Enterprise
A platform for storing large amounts of data and building analytics and AI on top of it in one place. It was founded in 2013 by the team behind Apache Spark, the open source engine for large scale data processing. Its approach is called the lakehouse, which mixes the cheap storage of a data lake with the structure and reliability of a data warehouse. The core pieces are Spark for processing, Delta Lake for reliable storage, notebooks for writing code, Unity Catalog for governance, and MLflow for managing machine learning work. It runs on Amazon, Microsoft, and Google cloud infrastructure.
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Infra / DevOps · Usage-based
A monitoring and observability platform. It collects metrics, logs, and traces from servers, applications, and cloud services, and shows them on dashboards with alerts when something goes wrong. It was founded in 2010 in New York by Olivier Pomel and Alexis Le-Quoc, and went public on the Nasdaq in 2019. It started with infrastructure monitoring and has grown into a wide suite where each area, application performance, logs, real user monitoring, security, and more, is a separate priced product. It is one of the most widely used observability tools, especially at mid sized and large companies running complex systems across several clouds.
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AI & LLM · Freemium
An AI voice company. Its main product turns written text into natural sounding speech in many languages and voices. It was founded in 2022 by Piotr Dabkowski and Mati Staniszewski, former Google and Palantir staff. The tool is widely seen as one of the reasons synthetic speech stopped sounding obviously robotic. Beyond text to speech it now clones voices, dubs video into other languages, transcribes audio, generates sound effects and music, and builds voice agents that can hold a phone conversation. It runs in a web app and through an API, with a free tier and paid plans priced on a monthly pool of credits.
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Design · Freemium
A design tool that runs in the browser, so design files live in the cloud and several people can edit the same file at once. Dylan Field and Evan Wallace started it in 2012 after meeting as computer science students at Brown, and it launched publicly in 2016. The idea was Google Docs for design, replacing the habit of emailing files back and forth. Adobe agreed to buy Figma for about 20 billion dollars in 2022, but the two sides called off the deal in December 2023 under pressure from regulators, and Adobe paid a 1 billion dollar break fee. Figma went public on the New York Stock Exchange in July 2025.
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Design · Freemium
A tool for designing and publishing websites without code. You work on a freeform canvas like a design tool, and Framer handles responsive behavior, hosting, and performance. Koen Bok and Jorn van Dijk founded it in Amsterdam in 2014; it began as a prototyping tool and shifted to being a website builder. Framer is now positioned around AI: it can generate sections, rewrite copy, restructure pages, and apply brand styles from a text prompt. It is used mainly for marketing sites, landing pages, blogs, portfolios, and small resource sites, by designers, startups, and agencies who want a polished site live quickly.
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Infra / DevOps · Freemium
Where most of the world's software source code lives. It is a hosting service for Git, the version control system, with a web layer for reviewing changes, tracking issues, and running automated checks on top. It launched in 2008 and has been owned by Microsoft since 2018. Developers use it to store code, propose changes through pull requests, and work together on the same project without overwriting each other. It also runs open source: a huge share of public open source projects are hosted there. GitHub's 2026 Octoverse report puts the platform at more than 180 million developers. There is a free tier, a paid Team plan, and Enterprise.
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Infra / DevOps · Freemium
An AI coding assistant from GitHub and Microsoft, built with OpenAI and now other model providers. It started in 2021 as an autocomplete that suggested whole lines and functions as you type. It has grown into a fuller assistant: a chat panel, an agent that edits across files, a coding agent that works through a whole task on its own, code review, and a command line version. It runs inside popular editors including VS Code, Visual Studio, JetBrains IDEs, Xcode, and Neovim, and on the GitHub website. There is a free tier with limits, paid individual plans, and Business and Enterprise plans for organizations.
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AI & LLM · Freemium
Gemini is Google's chat assistant and the family of AI models behind it, built by Google DeepMind. It replaced Google Bard and, on many devices, Google Assistant. You can use it on the web, in Android and iOS apps, inside Google apps like Gmail, Docs, and Sheets, and in Chrome. It handles text, images, audio, video, and long documents in one conversation. Developers reach the same models through Google AI Studio and the Gemini API. Google sells consumer plans under the Google AI and Google Workspace brands, and there is a free tier that covers most everyday use.
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Productivity · Freemium
A note taking app for meetings. It is made by Granola, a London company founded in 2023 that has raised funding from Spark Capital and others. It listens to your computer's audio in the background during a call, combines what it hears with the rough notes you type, and produces a clean, structured summary right after the meeting ends. No bot joins the call, so other people do not see a recording tool in the participant list. It started as a Mac app and has since added Windows, iOS, and Android. It is popular with founders, investors, and sales people who sit in back to back meetings.
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Analytics · Freemium
A website behavior tool. It records real visits, builds heatmaps of where people click and scroll, and runs short surveys on the page. The point is to see how people actually use a page, not just the totals a traffic report shows. Hotjar was founded in Malta in 2014. Contentsquare, a larger experience analytics company based in Paris, bought Hotjar in 2021 and merged the two products in 2025. Hotjar's tools now sit inside the Contentsquare platform, and new customers sign up there rather than for a standalone Hotjar plan.
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Marketing · Freemium
A customer platform that brings marketing, sales, customer service, content, and operations together around one shared contact database. It started in 2006, built by Brian Halligan and Dharmesh Shah at MIT, and the company is now public. The core CRM is free, and paid products called Hubs add features on top: Marketing Hub for email and campaigns, Sales Hub for pipeline and outreach, Service Hub for support, Content Hub for the website, and Operations Hub for data syncing. An AI layer called Breeze runs across all of them. HubSpot is aimed mainly at small and mid-sized companies that want one system instead of several.
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AI & LLM · Freemium
The main public hub for open machine learning. It began in 2016 as a chatbot company and moved into tools for open source AI models. It is often called the GitHub of machine learning. The site hosts models, datasets, and small demo apps that anyone can browse, download, or run. It also maintains widely used open source software libraries, most notably Transformers, that load and run those models with a few lines of Python. Companies use it to share models, run them in production, and collaborate. There is a free account tier, paid personal and team plans, and paid compute.
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Productivity · Freemium
An issue and project tracker built for software teams. It was founded in 2019 by Karri Saarinen, Tuomas Artman, and Jori Lallo, and is known for a fast, keyboard friendly interface. Teams keep a clean list of bugs, features, and tasks, group work into short cycles, and track progress toward releases on roadmaps. Linear is opinionated: it ships with a defined way of working, called the Linear Method, rather than many configuration options. It connects tightly to GitHub and GitLab so issues update as code moves. It has grown into a common replacement for Jira at startups and scale ups.
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Collaboration · Freemium
A screen recording tool for short async videos. You record your screen and camera at the same time, then share a link so others can watch when they want, instead of writing a long message or booking a call. It was founded in 2015 and is based in San Francisco. Atlassian, the company behind Jira and Confluence, acquired Loom in 2023, and newer features tie into Atlassian tools. Loom runs as a desktop app, a Chrome extension, and mobile apps, and it automatically transcribes recordings and can generate a title, summary, and chapters.
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AI & LLM · Freemium
A tool that builds web apps from a written description. You type what you want in a chat box, and it writes the code, the layout, and the styling, then shows a working preview you can click through. It was founded in 2024 in Stockholm by Anton Osika and Fabian Hedin, and grew out of an open source project called GPT Engineer. It is one of the best known tools in the category people call vibe coding, where you build software by describing it rather than writing it. The company reported about 500 million US dollars in annual recurring revenue by mid 2026. It is aimed at founders, designers, and other people who do not write code.
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Marketing · Freemium
An email marketing platform. It began in 2001 in Atlanta as a side product of a web design firm run by Ben Chestnut and Dan Kurzius, and grew into one of the best known tools for sending newsletters and marketing email. Intuit, the company behind TurboTax and QuickBooks, bought Mailchimp in 2021, and it now trades as Intuit Mailchimp. Beyond email it offers audience management, automations, landing pages, a basic website builder, digital ads, and social posting. It is used mostly by small businesses, creators, and marketing teams that want templates and automation without a steep setup.
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Automation · Freemium
A visual automation platform. You build workflows, called scenarios, by placing modules on a canvas and drawing lines between them, where each module does one job such as reading a new spreadsheet row or sending a message. The product was first known as Integromat, built by a Czech team, and was renamed Make in 2022. It is owned by Celonis. Make aims to sit between simple trigger-and-action tools and full custom code, so people can build automations with branching, loops, and data reshaping without a developer. Scenarios can run on a schedule or fire instantly from a webhook.
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Design · Subscription
Midjourney creates images from a written description. It is made by Midjourney, an independent research lab founded by David Holz that launched the tool in 2022. For its first years it ran only inside Discord, where you typed commands in a chat channel. It now has its own website where you can generate, browse, and edit images without Discord. The results are known for a polished, stylized look that leans artistic rather than plain. Recent versions also animate a still image into short video clips. It is popular with designers, marketers, and founders who want striking visuals quickly.
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Collaboration · Freemium
An online whiteboard with an endless canvas that many people can work on at once. Teams add sticky notes, shapes, diagrams, images, and freehand drawing in real time, which makes it useful when people are not in the same room. It was founded in 2011 as RealtimeBoard by Andrey Khusid and Oleg Shardin, and renamed Miro in 2019. The product has grown beyond whiteboarding to include diagramming, documents, tables, simple slide decks, video walkthroughs, and AI tools that generate and organize content on the board.
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Analytics · Freemium
A product analytics tool focused on tracking specific user actions, such as button clicks, sign ups, and purchases, and reporting on them. It was founded in 2009, which makes it one of the older tools in this category. The core reports are funnels, retention, and flexible event breakdowns that let a team ask questions about how customers actually use a product. It is generally seen as quicker to get started with than Amplitude. More recently Mixpanel has added session replay, warehouse connectors that pull data in from systems like Snowflake and BigQuery, and paid add ons for feature flags and experiments.
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Automation · Freemium
A workflow automation tool that you can run on your own server. You build flows by connecting nodes on a canvas, where each node reads from or acts on a service. It was started in 2019 by Jan Oberhauser in Germany, and the company is now n8n GmbH. The code is public on GitHub under a source-available license called the Sustainable Use License, which is not a standard open-source license. Alongside the free self-hosted Community Edition, n8n sells a hosted cloud version and paid self-hosted tiers. It has become popular for building AI agent workflows.
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Data · Freemium
A cloud version of the Postgres database built to run in a serverless way. It started in 2021. Its design separates compute from storage, which lets it do two things plain Postgres cannot do easily: shut compute off when the database is idle so you stop paying for it, and make near instant copies of a database using copy on write. Those copies, called branches, share the parent's storage and only record changes made after the branch point. In May 2025 Databricks acquired Neon, and has said it will keep the project open source and run it as a separate service.
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Productivity · Freemium
A workspace that combines notes, documents, tasks, and simple databases in one place. It is made by Notion Labs, a San Francisco company founded in 2013 and used by millions of people and many companies. Instead of fixed apps for each job, Notion gives you pages and blocks that you arrange yourself, so one workspace can hold a company wiki, a project tracker, and meeting notes together. Databases can be shown as tables, boards, calendars, or timelines. It now includes built in AI that can write, summarize, and search across your content, and connect to outside tools.
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AI & LLM · Freemium
An answer engine. You ask a question and it searches the web, reads the top results, and writes a short answer with numbered links to the sources it used. It was founded in 2022 and is based in San Francisco. The idea is to sit between a search engine and a chatbot: more direct than a list of links, more checkable than a chatbot that answers from memory. It runs on the web, on iOS and Android, and as a browser called Comet. It also sells its search to developers through the Sonar API. There is a free tier, with paid plans adding more of the stronger features.
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Analytics · Freemium
A product analytics platform that shows how people use an app or website. It was founded in 2020 and is open source. Its pitch is that one tool covers jobs teams often buy separately: product analytics, session recordings, feature flags, A/B experiments, surveys, error tracking, and a built in data warehouse. Teams can use the hosted cloud version or run it on their own servers. It is aimed mostly at engineers and product teams at startups and growing companies. The company publishes an unusually detailed public handbook about how it works.
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Infra / DevOps · Freemium
A tool for building, testing, and documenting APIs, which are the connections that let software systems talk to each other. You send a request to an API and see exactly what comes back, then save that request to run again later. It started in 2012 as a side project and a free Chrome extension, and is now a full platform run by Postman, a San Francisco company. The company says more than 40 million developers and over 500,000 organizations use it, including most of the Fortune 500. It runs as a desktop app on Mac, Windows, and Linux, alongside a web version.
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Productivity · Freemium
A spend management platform built around corporate cards. It is made by Ramp, a New York company founded in 2019 that is now used by tens of thousands of businesses. It gives staff physical and virtual cards with built in limits, tracks spending as it happens, and automates the parts of expenses that people dislike: collecting receipts, matching them to transactions, routing approvals, and paying bills. It also handles reimbursements, vendor management, travel booking, and syncing all of it to accounting software. The base product is free, with Ramp making money mainly from card interchange fees.
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Productivity · Freemium
A launcher that opens with a keystroke and lets you run searches, actions, and small tools from one bar without reaching for the mouse. It is made by Raycast, a London company founded in 2020. It started as a Mac only replacement for Spotlight and the Alfred launcher, then added an extension store so other tools plug in. In late 2025 the company released a Windows version, which is still catching up to the Mac app. Paid tiers add AI features and cloud sync. The core launcher, window management, clipboard history, and snippets are free.
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Automation · Freemium
A low-code platform for building internal software such as admin panels, dashboards, and support tools. You drag ready-made components like tables, forms, and buttons onto a canvas, then wire them to your databases and APIs with queries and small pieces of JavaScript. It was founded in 2017 by David Hsu and is based in San Francisco. The idea is that most internal tools are simple screens on top of company data, so a team should not rebuild the login, layout, and table code every time. Retool also offers workflow automation, a hosted database, and AI agent features.
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Marketing · Subscription
An online marketing platform used mainly for search research. It shows which search terms bring traffic to a site, what competitors rank for, where their links come from, and how their ads look. The company was founded in 2008, later listed on the New York Stock Exchange, and in April 2026 was acquired by Adobe in a deal worth about 1.9 billion dollars. It is built around a very large store of search data that Semrush collects itself. Marketers use it to plan content, track their rankings over time, study rivals, and check a site for technical search problems.
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Infra / DevOps · Freemium
An error monitoring tool for software. When an app crashes or throws an error, Sentry captures it with the details a developer needs to fix it: the stack trace, the exact line of code, the release, the environment, and the events leading up to the crash. It groups repeats of the same error together so one problem does not flood the view. David Cramer first published it as an open source project in 2008, and the company behind the hosted service, legally named Functional Software, was founded in 2012 by Cramer and Chris Jennings in San Francisco. The code is still public under a source available license, and Sentry can be self hosted, though most users are on the hosted service.
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Collaboration · Freemium
A messaging app for workplaces. Conversation is split into channels, each for a team, project, or topic, alongside direct messages and group chats. It began as an internal tool at a game company called Tiny Speck and launched publicly in 2014. Salesforce bought Slack in 2021. Beyond chat it now includes audio and video huddles, shared documents called canvases, lightweight project lists, a no-code automation builder, and AI features for summarizing conversations. Many companies use it as the main place where work discussion happens and as the hub where alerts from other software land.
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Data · Usage-based
A cloud data warehouse, a large central place where a company keeps business data for analysis. It launched in 2014 and runs on Amazon, Microsoft, and Google cloud infrastructure rather than its own. Its design keeps storage and compute separate, so the data sits in one place while separate compute clusters, called virtual warehouses, run queries against it. Different teams can each get their own compute and not slow each other down. Over time Snowflake has added support for Python through Snowpark, data sharing between accounts, and AI features under the Cortex name. Companies use it mainly for reporting and analytics across many source systems.
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Infra / DevOps · Usage-based
A set of tools that lets businesses take payments online and handle the money side of running a business. It was started in 2010 by brothers Patrick and John Collison. At its core it moves card and bank payments from a customer to a business, then handles payouts, refunds, and reporting. Around that core it adds pieces for recurring billing, invoices, sales tax, fraud checks, in person card readers, and marketplace payouts. Developers connect to it with code, and there is also a dashboard for people who do not write code. It is used by small shops and by large public companies.
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Data · Freemium
A ready made back end for web and mobile apps. It was founded in 2020 and is often described as an open source alternative to Google's Firebase. Each project comes with a full Postgres database, so data sits in a standard SQL system rather than a custom store. On top of that it adds user sign in, file storage, auto generated APIs, a realtime feature that pushes database changes to clients, and edge functions for custom server code. Developers can use the hosted service or run the whole stack themselves. The company also ships vector search features aimed at AI apps.
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Infra / DevOps · Usage-based
A hosting platform for websites and web apps. You connect a Git repository, and Vercel builds the site, puts it on a global network, and gives every code change its own preview link before it goes live. It is the company behind Next.js, a popular open source framework for building React apps, and Vercel is tuned to run Next.js well. It was founded in 2015 by Guillermo Rauch and is based in San Francisco. Over time it has added file storage, a key value config store, an AI gateway, sandboxed code execution, and v0, a tool that generates interfaces from a description.
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Infra / DevOps · Freemium
A terminal, the text based window where developers type commands to control a computer. It is built in the Rust language and uses the graphics card to stay fast, and it adds features a normal terminal lacks: block based output you can scroll and copy cleanly, a text editor style input line, and AI that turns plain English into commands. It is made by Warp, a San Francisco company founded in 2018 by Zach Lloyd. In April 2026 Warp released its terminal code as open source under the AGPL license, with some parts under MIT, while keeping its cloud services private. It runs on macOS, Linux, and Windows.
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Design · Freemium
A visual tool for building and hosting websites. You design in a canvas that mirrors how CSS actually works, and Webflow writes the underlying HTML, CSS, and JavaScript. It was founded in 2013 by Vlad Magdalin, Sergie Magdalin, and Bryant Chou, and went through Y Combinator that year. The product combines a design tool, a content management system, hosting on Amazon's infrastructure with a global CDN, and an editor that lets non-technical people update text and images. It is aimed at designers, agencies, and marketing teams who want more control over layout and structure than a template builder gives, without writing code by hand.
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Design · Freemium
A shared online workspace for visual thinking. It was built by a small remote company of the same name, founded in 2017 by Kaspars Dancis and Steve Schoeffel. You work on an infinite canvas and drop in flowcharts, wireframes for app screens, mind maps, and sticky note boards. It also has a simple document editor for notes and specs. Everything is meant to look tidy without much fiddling. Several people can edit the same board at once and leave comments. The focus is quick, clear diagrams rather than pixel level design work.
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Automation · Freemium
Zapier connects apps so that an action in one automatically starts an action in another, with no code. It is made by Zapier, a fully remote company founded in 2011. You build a workflow, called a Zap, by picking a trigger in one app and one or more actions in others. Zapier supports more apps than any competitor, so most tools people use are covered. Newer features add AI steps, chatbots, and agents that can carry out tasks on their own. It is aimed at people who want to link tools together without waiting on a developer.
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Collaboration · Freemium
A video meeting service. It runs calls from two people up to large webinars, with screen sharing, recording, and phone dial-in. The company was founded in 2011 by Eric Yuan, a former Cisco WebEx engineer, and is based in San Jose. Zoom became widely used during the 2020 shift to remote work because its calls held up on weak connections and in crowded rooms. The product has since expanded into a wider suite called Zoom Workplace, adding team chat, a cloud phone system, a shared whiteboard, documents, email and calendar, and an AI assistant called AI Companion.
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