Why I Moved to Hermes
The tool I use now is not the most capable one I tried. It is the one that fits how I actually work.
Dian Paskalis · Marketing & Digital at Cove · ex-Traveloka · ex-WPP
A working reference for marketing and digital in APAC.
Weekly insights from an operating marketing leader, plus a curated index of agencies and tools.
Insights
Notes from running marketing at scale. Posted once or twice a week.
Stop Calling Ad Buying "Growth." It’s Just Marketing
Why treating media buying as a growth function under-serves the brand side, and what the label gets wrong.
Directory
Agencies
Teams you can consider when shortlisting.
- MEA AgencyMarketplace & social
- cmlabsSEO & content
- M+C Saatchi PerformancePerformance media
Tools
Tools you can consider when building your stack.
Know an agency or tool I am missing? Send it my way. I read every note.
APAC Snapshot
A set of APAC media benchmarks as of June 2026, kept for planning conversations.
View the snapshot →About
Dian Paskalis is Growth Director & VP Regional Online Marketing at Cove, an Asia Pacific co-living company. He is responsible for revenue in Indonesia, and for digital marketing across Singapore, Japan, and Korea.
More about Dian