How I curate
The directory is meant to be a plain, useful resource. Here is how entries get on it and stay on it.
Every listing is hand-picked. Agencies and tools are added because they came up in real work, in a peer conversation, or in a review of a category I know well. Nothing is added to fill out a page, and there is no target number of entries.
Entries are sourced from public material and direct experience. For each one I read the company's own site, look for named clients and verifiable awards with a year and a source, and note where a claim could not be confirmed. If the record is thin, the listing says so rather than papering over it.
There is no paid placement. No company can buy a listing, a ranking, or a better description, and there are no affiliate arrangements behind the links. If that ever changes, it will be stated plainly on the page it affects.
Everything is dated and refreshed on a schedule. Each entry carries a last checked date, and the APAC Snapshot is captured once and left frozen until the next pass. Suggestions are welcome, and they go through the same checks as anything else.