HubSpot

Overview

An all in one system for tracking sales leads, sending marketing emails, and handling customer support, aimed at small and growing companies.

General use

Teams use it to keep a record of every contact and deal, run email campaigns, and follow customers from first visit through to purchase and support.

Insight

Convenient because sales, email, and support sit in one system, which suits small teams that do not want to wire separate tools together. Prices climb steeply as your contact list grows and as you add the better features, and getting off it later is painful. The free tier is generous but nudges you toward upgrades constantly. Best for small companies that value one system over best-in-class parts.