Clay

Overview

A spreadsheet like tool that pulls in company and contact information from many sources and can use AI to research prospects at scale.

General use

Sales and marketing teams use it to build targeted prospect lists, fill in missing contact details, and personalize outreach automatically.

Insight

Powerful for building enriched prospect lists by pulling contact data from many sources at once, work that used to need a stack of separate tools. It is not simple: setup takes time and the credit-based pricing gets confusing and costly as you scale up runs. Data quality still varies by source. Best for sales teams with someone technical enough to build and maintain the workflows.