Amplitude

Overview

A product analytics tool that tracks what users do inside an app and turns those actions into charts about engagement and retention.

General use

Product and growth teams use it to understand which behaviors lead people to stick around, and to measure the impact of new features.

Insight

Strong at retention and behavior analysis once your event tracking is set up cleanly, which is the hard part and often done wrong. It gets expensive as user numbers grow, and pricing turns to sales quotes at larger sizes. Non-analysts can find the interface busy. Best for teams with a dedicated person who owns the tracking plan.